There is a gap between what sellers see of an agent campaign and what actually shapes the outcome. The open home is visible. The buyer follow-up is not. The marketing is visible. The negotiation positioning is not. The listing is visible. The work that makes buyers take it seriously is largely invisible.Understanding what good agents do bet… Read More

A property sale negotiation does not begin when the first offer arrives. By the time an offer is on the table, the conditions for that negotiation have already been set - by how the campaign was run, how buyers were managed, and how much competition the agent built before anyone wrote down a number.Negotiation in real estate is not a single… Read More

Launch week is the most valuable period in any campaign. The attention that exists in the first seven days of a property being live does not come back simply because the price is eventually adjusted. Vendors who understand this respond to a stalling campaign earlier than feels comfortable. Those who do not tend to discover the cost of waiting when … Read More

There is a version of selling a property that most vendors never access. Not because it requires unusual skill or access to information others do not have - but because it requires a deliberate approach to the process that most people do not take the time to develop. The vendors who do develop it tend to produce results that are measurably and cons… Read More

I was sitting across from a homeowner recently who had been given three different appraisals on their Gawler house. What they were told were sitting anywhere between a $60,000 range. They were confused — and honestly.A spread like that is more common than most sellers expect in the Gawler area — and it illustrates the reason w… Read More